Piggybak is a platform designed for foodies of the digital age to search, recommend and share their favorite places with their trusted network of people. Piggybak offers a personalized search of food venues to its users based on their personal preferences, their network’s recommendations and the Piggybak community at large. The app allows you to network with your Facebook friends and Phonebook contacts allowing you to see recommendations from them on their favorite places or ask for suggestions from them when you wish to try something new.
Role: Senior UX Designer
RESEARCH METHODS FOLLOWED:
User Interviews, Persona, User Journey, Information Architecture, Scenario and Task Flow, Wireframes
- No way to track and organize my own recommendations for future use
- No efficient way of picking a venue for a group outing or event.
- No easy way to discover my recommendations
- Today’s social media outlets aren’t exactly tailored specifically towards any type of recommendations
- An app that allows users to track, organize, discover, share recommendations
- An app that will allow the business to enhance their visibility to potential clients, who are on the search for somewhere
Lucid chart (User flow), Sketchapp (wireframe and visual design), Invision (prototyping)
Ben Jaris (Global Creative Head), Vivek Kumar
Before even diving into the features and the overall UX of our product we conducted some user interviews.
Some of our interviews included friends to restaurant servers to gain a better understanding of the problem. These are some key takeaways from those interviews:
INTERVIEW KEY INSIGHTS
Discover and share recommendations, Piggyback off your friend's experience, recommendations from people you know and trust, Keep track of the list of your favorite spots and spots you want to try, Share your experience, Make plans for the entire group, no more arguing over where to go, Learn more about the places your friends like to go, Always have a recommendation, Always someone can piggyback off
USER JOURNEY MAP
Keeping Olivia in mind, we mapped her user behavioral flow. Understanding her decision making and flow within the dining experience allowed us to brainstorm the necessary features and opportunities required for Olivia to successfully navigate through the app.
SCENARIO BASED TASK FLOW