PiggyBak

Piggybak is a platform designed for foodies of the digital age to search, recommend and share their favorite places with their trusted network of people. Piggybak offers a personalized search of food venues to its users based on their personal preferences, their network’s recommendations and the Piggybak community at large. The app allows you to network with your Facebook friends and Phonebook contacts allowing you to see recommendations from them on their favorite places or ask for suggestions from them when you wish to try something new.


Role: Senior UX Designer 


RESEARCH METHODS FOLLOWED:

User Interviews, Persona, User Journey, Information Architecture, Scenario and Task Flow, Wireframes

Project Overview
THE PROBLEM
- No real source for a credible recommendation

- No way to track and organize my own recommendations for future use

- No efficient way of picking a venue for a group outing or event.

- No easy way to discover my recommendations

- Today’s social media outlets aren’t exactly tailored specifically towards any type of recommendations

 

THE SOLUTION

- An app that allows users to track, organize, discover, share recommendations

- An app that will allow the business to enhance their visibility to potential clients, who are on the search for somewhere

 

TOOLS:

Lucid chart (User flow), Sketchapp (wireframe and visual design), Invision (prototyping)

 

TEAM:

Ben Jaris (Global Creative Head), Vivek Kumar

 
Discovery
USER INTERVIEWS

Before even diving into the features and the overall UX of our product we conducted some user interviews.

Some of our interviews included friends to restaurant servers to gain a better understanding of the problem. These are some key takeaways from those interviews:

INTERVIEW KEY INSIGHTS

Discover and share recommendations, Piggyback off your friend's experience, recommendations from people you know and trust, Keep track of the list of your favorite spots and spots you want to try, Share your experience, Make plans for the entire group, no more arguing over where to go, Learn more about the places your friends like to go, Always have a recommendation, Always someone can piggyback off


PERSONA

Persona 1

 

USER JOURNEY MAP

Keeping Olivia in mind, we mapped her user behavioral flow. Understanding her decision making and flow within the dining experience allowed us to brainstorm the necessary features and opportunities required for Olivia to successfully navigate through the app.

User journey

INFORMATION ARCHITECTURE

Information artitecture

SCENARIO BASED TASK FLOW

User flow

WIREFRAME

Screenshot 2018-12-14 at 4.41.01 PM Copy 3

Visual Design

Piggybak Visual

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